Crash and Burn

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I’m sure that you have heard the saying that patience is a virtue. If you haven’t, it saying that patience is necessary in order to get what you want so that you don’t want to quit but, right now, these words are not getting through to me.

Although it has been a week, I haven’t got a single prospect to sign up for my newly launched app.

It is frustrating.

It is demoralizing.

And most of all it’s slow.

My dreams of launching an app were fulfilled but where are the customers.? Where is the feedback? But I know it has only been a week.

But I want it to pick up.

I want my app to soar. To be something, you know?

But I need to have patience and that has been the hardest part.

What they don't tell you in the "build-and-launch" success stories is that the first week is almost always a vacuum. It’s the invisible part of the journey where the real work of entrepreneurship begins.

I expected a flood, a sudden rush of validation that confirms the idea was brilliant, that it is was worth something. Instead, I am met with silence. And in that silence, every demon of self-doubt that was fought off during development comes rushing back. Was I wasting my time? Did I build the wrong thing?

And this is where patience must take over.

I know it isn’t going to happen overnight. My job right now is find the one user who might care and ask them why they haven't signed up or why they haven't left feedback.

The excitement of the launch is over. Now comes the grind of marketing, testing different headlines, posting in niche forums, and having difficult conversations with strangers about their pain points.

The app will not soar on its own. Patience is the commitment to pushing a very heavy, stalled vehicle one inch at a time, every single day. I have achieved the dream of launching. Now I must embrace the reality of the slow start, because the people who succeed are the ones who didn't quit in this frustrating, demoralizing, and quiet first month. Keep showing up. Keep pushing and I know the momentum will come

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